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Christina Baur
Christina Baur is an artist manager, coach, and mentor based in Munich, London, and Los Angeles.
She started her journey early with piano lessons at the age of eight, acting classes soon after, and a deep love for the arts and live music.
After finishing high school, she completed an internship at one of Germany’s largest radio stations — and that’s when she knew she wanted to work with artists.
She went on to earn a degree in Tourism and Event Management in both Germany and California, gaining hands-on experience at festivals in the U.S., touring with ensembles, and working in online marketing, time management, visa coordination, and artist support.
Today, she works for an international artist management company based in London and Los Angeles, where she actively manage 5–6 artists each week. They handle bookings, contract negotiations, websites, single releases through our own label, and even support their artists while they are on tour.
Over the past few years, she has supported more than 200 artists on their journey — as a coach and as a manager.Many of them came to her feeling frustrated with their reach, unsure about their next career step, or struggling to position themselves professionally as independent artists.
This is exactly where she launched her own platform in 2021:
Be Your Own Star — the coaching and mentoring program for independent musicians.Here, she supports artists in building a strong personal brand, growing their reach on social media and streaming platforms, and finally turning their music into a source of income — all with structure, strategy, and a whole lot of heart.
Since 2025, she has also been leading the Empowering Music Community (EMC) — a space for connection, feedback, and growth. Together with Südpark Studio and experienced vocal coach Yvonne Gundacker, we support artists on their journey.
She works closely with recording studios, vocal coaches, booking partners, and platforms like Spotify to help artists build strong networks and gain visibility.
Her goal?
To help you shape your music career in a way that brings both fulfillment and success.
She can’t wait to shake up the music industry together with you!